Why I’m done with free ebooks…

Who doesn’t love free books? First, let me clarify: I’m not talking about when your favorite author runs a limited freebie on a series starter. Snap those deals up! You know the kind I mean… when 30 or so authors band together to offer ebook deals if you sign up for their newsletter, or follow them on social media, or whatever. These freebies are often short reader magnets meant to introduce you to the series character or tease you into trying the series by offering a short prequel. There’s nothing wrong with this type of promotional story as a concept, or using a free story to garner followers.

The problem comes when the story, instead of making you interested in more from the author, has you adding their name to a ‘do not bother’ list. When 27 of the 30 downloads are so unreadable, you regret filling up your e-reader with them.

I’d argue that your reader magnet should be some of your best work, not something thrown together without the benefit of a single read-through, let alone an editor.

Maybe this is me being a Miss Crankypants after struggling to find anything worth reading this morning, but here is my list of things I would NOT do in your reader magnet:

  1. Do not start your reader magnet with a flashback, only to jump to “12 hours earlier” on the next page. I get that you want to start off your (usually very short) story with a bang. But we have to care about Betty Bluebonnet as a person before we can care about why she almost got run over by a car.
  2. Can we PLEASE stop describing every scent as some weird combination of x plus y? “The room smelled of regret and old gym socks.” “He awoke on a couch that was stuffed with stress and nutmeg.” Honestly, the phrasing reeks of AI and  lavender. (Did you see what I did there?)
  3. I KNOW this is a really short reader magnet. No, you will not have time for great detail or backstory. But it is imperative that you don’t, I don’t know, SKIP INTRODUCTIONS. How can your protagonist go from being unconscious to discussing missing ledgers with someone she’s never met before? How does she know the other guy’s name? How does she know about the ledgers (or account books, or lost keys, or whatever)? Did she absorb that information via osmosis while she was out like a light on the stress-filled couch?
  4. Please for the love of God, don’t create a dramatic exit for a minor character in order to facilitate leaving the protagonist with a cat (or a dog) and then never explain why they don’t return for their furry friend. Telling us they are happy in their new petless life without explaining why they had to emergency relocate in the first place makes us wonder if they are in Witness Protection. Yes, I know this is a SHORT READER MAGNET and you don’t have time/space/energy for those pesky little details. Then don’t have the minor character leave under dramatic circumstances. If you need to save the word count for storytelling, eliminate the minor character altogether and skip straight to, “my cat, Murdermittens, whom I inherited when my friend Cindy Lu had to return to Whoville…” and move on.
  5. Yes, I KNOW IT IS A SHORT STORY but perhaps having the protagonist uncovering the identity of the killer by annoying the heck out of all the other characters with blunt, none-of-your-business questioning until the killer feels obligated to take a crack at her isn’t sustainable sleuthing. And why do these suspects spill their guts to her instead of telling her to take a hike? “Why, yes, the dead guy DID force me to sell the family home when I couldn’t come up with the back taxes, not that it’s any of your business and why am I telling you this in the first place?”

I know I’m being super picky here. Hey, you don’t see me writing short stories! Even my novellas are almost novel length. There’s an art to writing short stories that I don’t possess. But seriously, take a hard look at your reader magnet and see if it is helping or hurting you.

I, for one, am no longer willing to waste time on these freebies.

How I lost $45K as a writer by a simple misunderstanding

Did that title get your attention? Because it certainly got mine.

Many of you may be aware of the historic 1.5 billion dollar settlement  of copyright infringement claims in the Anthropic class action lawsuit. Anthropic essentially took books and articles from the pirate site, LibGen, to train their AI model. A LOT of books and articles. Fiction, non-fiction, scientific journals, you name it.

Library Genesis claims to be a shadow site offering “free” copies of all your favorite works, ie it’s a pirate site where thousands of documents and copyrighted works have been illegally made available. LibGen maintains it exists for the furthering of scientific information by making scholarly documents available for free. 

Sure, Jan. 

Earlier this year, it was announced that a settlement at been reached, and that authors whose work had been appropriated could apply for their share of the payout. I did the search: 15 of my titles (under 3 different pen names) had been used by Anthropic. According to the terms of the settlement, as an independent author, I was owed three thousand dollars for each book used to train Anthropic’s AI system. Traditionally published authors would receive the difference split 50-50 with their publishers.

15 books at $3K a pop comes to $45K in restitution.

But here’s the catch: all works had to be registered with the US copyright office in order to qualify. Now technically, the act of publishing something automatically confers copyright on your work. Copyright registration varies depending on the project but my works would have run about $45 per book. 

And I didn’t do it. I believed what I was told, that the act of publishing my books alone were sufficient as copyright, and I didn’t need that additional step–or cost. Frankly, it was an error on my part as a newly independent author, but it turns out a lot of pretty famous writers discovered that their Big Name Publishers hadn’t registered their works either!

I don’t know if that makes me feel better or worse. All I know is I am going to see if I can retroactively register my existing works now, and I will be paying that registration fee on everything moving forward from here on out.

I don’t even want to think about what a difference $45K would have made to my life right now. I’d have rather not had my books stolen to create AI slop in the first place.

A Nose For Death wins a BIBA!

Remember when I posted a few weeks ago about A Nose for Death (Ginny Reese Mysteries Book 4) being shortlisted in the Mystery and Mayhem Awards? Well, in an different award contest, I just found out that this same book has won a Best Indie Book Award! You could have knocked me over with a feather when I found out. I really had no expectations going into this contest–I enter these things mostly for exposure and to get my books seen by more people. So to actually win an award was completely unexpected!

Then this morning, I discovered Nose was a finalist in the 2025 Best Thrillers Book Awards! I have to tell you, when you struggling to believe in your work, it’s lovely to get this kind of outside validation.

How do you think I should celebrate?

Reclaiming My Creativity, One Step at a Time

Those of you who have been following me for a while know that I am a slow-but-steady writer. Since I began my publishing journey, I’ve written and published a book a year. When I mention this to my non-writing friends, they are astonished and never fail to ask “How do you find the time?” The truth of the matter is that time is not nearly as big a factor as finding the energy or bandwidth, particularly after an emotionally, mentally, or physically demanding day at work.

Truth be told, when it comes to being considered a successful writer these days, that kind of productivity is far too slow. There are people in the industry who produce a finished novel every 60 days. In order to gain traction with your audience, it seems like you have to write at least 3-4 books a year, something I will never do. If anything, my process is becoming even slower than before. There are a lot of reasons for this. As much as I hate to admit it, I’m 15 years older than when I started my publishing journey. I’ve worked very hard to make a name for myself as an author, and I’ve finally decided that I no longer have the energy to jump through all those hoops.

Not only do I no longer have the bandwidth to shake my little tambourine and chant my name for the masses, I barely have the energy or mental capacity to write. I’ve been working on my current WIP for a little over a year now, and I’m still nowhere close to finishing the first draft. Normally, I’d be ready to publish by now. Getting Covid this summer didn’t help. I kept a persistent low-grade fever for weeks, lost my sense of taste and smell, and worst of all, brain fog swept in to blanket every writing session with a gray mist of ‘what the heck were you thinking when you wrote this?’ each time I sat down at the keyboard. Fifteen years ago, blanking on words or struggling to capture the concept I had in mind was just a sign of fatigue and that it was time for a break. That I’d been running on fumes too long. Now I find myself wondering if my brain is turning to mush or is it the toll of the constant bombardment of daily bad news?

I’ve made a few decisions in this past year that I hope will help. I have stopped hoping that my writing pave the way for me to write full time. I’ve even stopped demanding it serve as a fallback retirement plan. It just needs to break even–to be an expensive hobby that (mostly) pays for itself. Accepting this level of “success” doesn’t mean I didn’t try hard enough or dream big enough. It simply means I can no longer keep trying to appease ever-changing algorithms, and dashing from platform to platform constantly spinning plates on sticks to keep entertaining my so-called audience.

That decision alone has meant I can spend less time on social media, which I hope will help with my regrettable tendency to doomscroll. The only reason I’m on social media is because everyone says I MUST maintain an author presence. Fine. I’ve decided that presence will be more of squatting on real estate than actually running a B&B at a financial loss. I’ve got better things to do with the short amount of time I have left on this planet than to make myself miserable because the things I’ve achieved aren’t “good enough.”

I’d been pushing myself to finish this current story by the end of this month. Today as a matter of fact. There are all kinds of theories as to the best time of year to publish–and if you only release one book a year, the final quarter isn’t it. January isn’t great either, unless you are writing a self-help or exercise book. But this story has gone from being something I thought was a cool idea to being a project I loathe working on. I don’t want to shelve it because I have too much time invested in it. I also fear if I quit at this point, I’m setting a bad precedent for myself–that I can just walk away whenever the going gets too hard. So now I’m looking at not publishing this WIP until maybe next spring, and the thought of missing my One Book A Year goal made me hyperventilate a bit.

But I’m unhappy with the story. It’s a new-to-me genre with a lot of worldbuilding and it stopped being fun a while ago. I’ll sit down to write a paragraph or two, writing and deleting the same sentence over and over again as I fail to put into words this big picture I have in my head.

The other day, I realized I no longer have to hold myself to a rigid schedule of write-publish-release. I’m allowed to publish whenever I want. The rules don’t matter.

I also realized what’s wrong with the story as it stands right now. I’ve erased all the real conflict and given the characters cartoon problems to deal with. I’ve softened the hero to the point of being ineffectual. I’ve strengthened the heroine to the point that she has no journey over the course of the story. I’ve diluted the relationships because I don’t want to deal with the emotions these character should be having. I’ve wrapped my story in a protective layer of cotton padding because I wish that my own elbows and knees were padded, and that I knew I always had a soft place to land in case of a fall.

I even gave the main character a mental block preventing her from experiencing her emotions because I must have subconsciously wished for the same. To be the strong, bad-ass heroine of my own story without doing any of the work to get there. This emotional shell around my characters–around the story as a whole–is self-preservation for me in a world I find depressing, discouraging, and terrifying right now.

But for the story to be its best, I need to take a nutcracker to that shell and break down to the meat of the characters. This little epiphany resulted in the first little spark of excitement I’ve had for this story in a while. So I will not publish before it is ready. I will take my time to make the story the best it can be. And I will put in the effort of making my characters work for their happiness.

It means there probably won’t be a McKenna/M.K. Dean release this year. But there will be one eventually. Because even though I am writing for me now, I’m also still writing for you. And I want you to enjoy the journey as well.

A Nose for Death (Ginny Reese Mysteries Book 4) is now available!

It’s finally here! A Nose for Death (Ginny Reese Mysteries Book 4) is now available! For some reason the print version on Amazon is a little slow to go live, but it’s now up as an ebook and print book on Amazon. It will soon be live on Barnes and Noble, Kobo, Apple, or you can ask your library to stock it through Hoopla and Overdrive, if those are your preferred platforms. What can I say? Amazon is speedy, so if you can’t wait, grab your copy there. If you’d rather support different sites, the price is the same across them all.

Cover art for A Nose for Death, depicting A German Shepherd sitting in a lane with fencing on either side that leads to a lovely house in the background. Behind the dog, there is a bloody axe in the driveway.

Isn’t this cover adorable? I made high-pitched dolphin squeals when I saw this from Melody Simmons at Bookscre8tivecovers.com. Here’s the blurb:

A storm. A dog. And a body…
Ginny Reese and her dog Remington are back in a thrilling new cozy mystery by award-winning author M.K. Dean.

Veterinarian Ginny Reese is adjusting to her recent inheritance in the small southern town of Greenbrier. After a storm takes down one of the outbuildings on her property, her dog, Remington, discovers human remains in the ruins. When the victim turns out to be Vicky Coleman, an old high school classmate—and former girlfriend of Sheriff Joe Donegan—both Ginny and Joe become suspects and are sidelined by a new investigative team.

Ginny’s relationship with Vicky Coleman ended on bad terms and she feels obligated to find out what happened to her former best friend. Doing so will stir up old memories and feelings, potentially derailing whatever it is Ginny is rekindling with Joe. But Vicky played some dangerous games that put her in the crosshairs of a killer, and if Ginny isn’t careful, she and Remy will end up in the killer’s sights as well.

A Nose for Death is the fourth book in the highly acclaimed Ginny Reese Mysteries, and the stakes have never been higher. Make sure you have time to read when you pick up your copy because you won’t be able to put it down!

I can’t wait to share this with you! I’ll be doing a live on TikTok tomorrow evening (Saturday 3/29/25 at 7 pm EST) with author Dori Saltzman (Death of a Travel Advisor) to discuss writing mysteries, but also writing series. Do join us! My account is https://www.tiktok.com/@mk_dean_author. We look forward to seeing you there!

I’ll be updating this post with the other links as they go live!

Why I’m Quitting in 2025

I’ve been publishing stories since 2010, when my first book was accepted by a small press. Since then, I’ve written 19 novels under various pen names.

I made a decision to rebrand myself and self-publish in 2017, when two of the small presses I worked with stopped paying royalties to their authors. I re-branded again in 2022 when I realized that I wrote more mysteries than I did romances (though I’m stuck with this website domain name unless I want to start all over again from scratch).

Also in 2022 or thereabouts, I decided to spend less time on social media platforms I didn’t enjoy, and dove headfirst into TikTok. I didn’t abandon the other platforms–authors are expected to maintain a presence on a wide variety of sites–but I neglected them (and this website) in favor of my new shiny toy. 

I’ve never had as much fun on a social media platform as I have on TikTok. Something about the format brought out the frustrated actress in me, and I had a blast playing with wigs, filters, costumes, and lip syncing to funny sounds. If I could make it relevant to my writing, even better. But unlike people who managed to parlay their time on the app into real income, or at the very least, a decent side hustle, I never hit the big time. Not as an  influencer. Not as an author. But I met lots of wonderful people and I had FUN at a time when I needed it the most. I found an enjoyable community there, and I loved it.

It seems very likely that TikTok will be banned in the US shortly. Don’t get me started on that–that’s a whole other discussion by itself–but let’s just say that Google, Amazon, and Meta donated large sums of money to seeing the app got killed here in the US.

So, 2 years of work building a platform will be going down the drain. And I have to say, as much fun as I’ve had on TikTok, it’s been detrimental to my writing productivity. Every year I spend more and more time on marketing, promotion, and social media to the exclusion of writing. One of the nice things about TT was the algorithm was easier to master. But all SM platforms keep raising the bar on visibility, requiring you to spend either time or money there in order to be seen.

The bulk of my ideal readership is probably on Facebook, to a lesser degree, Instagram. The bulk of my sales are through Amazon. I’ve spoken at length about why I don’t have my books in KU, and only part of that is because once all other digital platforms for selling books is gone, Amazon can do whatever they like to authors. There are reasons why I can’t divorce myself from these platforms even though I have strong moral objections to how they do business. (Leaving Twitter was easy. Once Musk took over, it ceased to be a useful platform for authors. If you want to find me in a happier place, I’m on bluesky now)

And when I realized that the odds were high I was going to lose TikTok–and any traction I’ve worked to build as an indie author–something inside me just gave up.

No. I’m not going to quit writing.

But I’m going to take the pressure off of it.

I’m no longer going to jump through hoops to get noticed. I’m going to spend less time on social media period. I’m not going require my writing to fund my retirement, or make me a household name. I’m going to write because I have fun doing so, and stop trying so hard to make it a second (or third) job. I’m going to write the stories I want to read without worrying if they are marketable or not. If I pitch something to an agent, it will be for the fun of it, not because I’m hoping it will change my life. If I go to a convention, it will be to see friends, not to sell myself as an author. I’m not giving up on my dreams. I’m giving up on sacrificing joy for them. Honestly, at this point, the writing just has to break even and stop costing me money.

And while I’m conflicted about where I will spend my time as an author on social media, maybe the answer for right now is right here. Where I can release my thinky thoughts for people to read or not read as they see fit, without worrying about pleasing a demanding algorithm.

But I am going to miss you, TikTok.

 

 

December Events: Indie Author Winter Wonderland and A Cozy Mystery Party

It’s December 1 here, and we’re experiencing a little light snow. Sadly, snow is a rare occurrence these days, so I appreciate the weather being cooperative when I’m planning some winter-themed events!

The first is that I’m participating in the Indie Author Winter Wonderland event hosted by Indievisible Events December 6-9. This event pulls in indie authors across varied genres to showcase their work at discounted prices!

The second is on December 8th, from 1:30-2 pm EST, I’ll be doing an author takeover as part of the HUGE Cozy Mystery Party hosted by the Facebook group of the same name. I’ll be talking about the Ginny Reese Mystery series, holiday baking, and pets in books, among other things. I’ll also be giving away a $10 Amazon gift card–which I’m sure can come in handy right about now! You have to join the group to participate, but you should anyway! They are always hosting some sort of cool and fun event with great prizes too. Just look at all the names of the participating authors in this year’s party!! I believe everyone is doing their own giveaway, too!

I’m already planning to attend as many of these takeovers as possible.

For the duration of these events, An Embarrassment of Itches (Ginny Reese Mysteries Book 1) will be just 0.99 cents for a limited time. Be sure to tell your friends to snag their copy if they haven’t read it yet.

A Nose for Death (Ginny Reese Mysteries Book 4) is with the editor right now, and we’re looking at a March 2025 release date. I’m hoping to have some launch party book signings arranged by then.

Also, I’m no longer on Twitter. I’m over on Bluesky, which feels the way Twitter felt in the early days before the feeds got throttled and linking to outside sites was frowned upon.

So, come join in the fun!

It’s Bouchercon time!

Tomorrow I’m flying to Nashville to join my good friends Claire Johnson and Anna Butler at the 55th annual Bouchercon World Mystery Convention! I’m so excited! This is my first Bouchercon, as this is the first year that it’s been somewhat in my neck of the woods.

According to Bouchercon’s Mission statement:

Bouchercon’s mission is to introduce, attract, and promote readers and writers by producing outstanding, inclusive events to grow and sustain the mystery community.

Bouchercon® is the annual world mystery convention where every year readers, writers, publishers, editors, agents, booksellers and other lovers of crime fiction gather for a 4-day weekend of education, entertainment, and fun!


The first Bouchercon took place in 1970 in Santa Monica, California. Subsequent Bouchercons have been held in many cities across the United States, as well as in Toronto and the UK.

Wait, what? 1970 was 55 years ago?? I’m sure this must be a typo, right? 

At any rate, the event will be held at the Gaylord Opryland Resort and Convention Center and it looks to be a SMASHING conference! The venue is amazing! There are terrific panels on almost every subject imaginable, and the Anthony Awards will be announced as well. Not to mention, I just found out Laurie King will be celebrating the 30 year anniversary of the release of The Beekeeper’s Apprentice–which also doesn’t seem possible that this beginning to a terrific series was that long ago as well.

Planning to go? Look for me there! I’ll be doing speed-dating for authors (it’s exactly what it sounds like only you as the reader sit at tables while authors come by and for 2 minutes persuade you to read their book) as well as a panel on avoiding the pitfalls of indie publishing with moderator Fred Tippet II, and panelists R Weir, Winnie Frolik, and
Josh Pachter. Immediately after the panel, I’ll be signing books in the dealer’s room. Provided I can find it! Will GPS work inside the convention center? Better brush up on those map reading skills! Hope to see you there!

The Possibility of a TikTok Ban is real…

Most of you know I fell in love with TikTok a few years ago, and abandoned almost every other social media platform in its favor. I have so much FUN on the clock app. I get more engagement there than on any other platform. A Facebook page is of no use to me if only a fraction of my followers see my posts. I’ve met so many wonderful indie authors and discovered so many amazing books. TikTok allowed me to tap into a long-dormant flare for the dramatic that brought joy back into creating posts.

@mckennadeanfiction #booktok #cozymystery #cozymysteryseries #ginnyreesemysteries #mkdean #cozymysterybooktok ♬ original sound – Josh Patton

Come on! It’s funny! And I love the versatility of the filters to allow me to change my look on a dime, become different characters for silly little skits, and so on. Did I sell many books? Hard to say, though I’ll share one stat with you:

Last year, I did a stacked free promotion of An Embarrassment of Itches (Ginny Reese Mysteries Book 1). A few days before the Big Promotion, word of the free status of the book got out on a Facebook group. I got about 200 downloads. Everyone advised me to push through with announcing the special discount since the cat was already out of the bag. So I sent the word out through my newsletter: another couple hundred downloads. I posted to Facebook, Instagram, and what used to be Twitter: another couple of hundred downloads. I posted to TikTok: THREE THOUSAND DOWNLOADS IN 24 HOURS. The day of the promotion, I got another 4 K downloads. I’d given away free books before, and had not seen nearly the same success. The only difference is sharing about the promo on TikTok. And yes, that was a freebie, but I garnered more than 300 reviews from that free promotion, and many readers went on to get the next books in the series as well.

The proposal to ban TikTok has come up before, and like most users, I tuned into the hearings. Frankly, I was appalled at the lack of courtesy, respect, and basic understanding of the app shown by the members of Congress toward the CEO of TikTok’s parent company. I also felt like the objections Congress had against TikTok applied to ALL social media apps, including Facebook (and yet no one seems to wish to challenge FB on that…). TikTok denies data sharing with the Chinese government. Nothing seemed to come of it, and the furor died down.

I’ll be perfectly honest, when Live Journal moved all its operations to Russia, I refused to sign the new TOS for over a year, and then only agreed to the terms so I could delete my account. I firmly believe our personal thoughts, opinions, and passions have been combed by the Russian government to use against their opponents in widespread disinformation campaigns. I also believe Facebook’s love of the almighty dollar has done irreparable damage to the US political system by allowing the spread of misinformation go unchecked. So I can understand the concerns. Especially when China is one of the largest holders of the US debt, with something like 868 billion out of a 7 trillion debt.

But now the House Energy and Commerce Committee, in a rare bi-partisan action, voted unanimously to bring a bill to the House floor that would require ByteDance to sell off TikTok or face a nationwide US ban. This suggests to me there is a perceived (and serious) security risk by both parties.

But is it really? Or is that many of the creators on the app raise uncomfortable questions about Gaza, women’s rights, or any of a dozen or more causes I can name? Twitter used to be such a platform, and what happened? It was bought by Elon Musk and became largely a conservative echo chamber, and another pay-to-play platform, thus silencing voices with the most to lose and the least ability to pay to be heard. 

Maybe I’m just upset because one of the few spaces I enjoy being online has become threatened with extinction, along with my ability as a no-name indie author to get word about my stories out there without spending money I don’t have. Maybe I’m just exhausted by the thought of trying to resurrect engagement on platforms that weren’t servicing me well in the past. Maybe the notion of getting on such platforms during an election year and seeing nothing but negative news and false information makes me want to pull my hair out. Or perhaps I’m sad at the thought of losing touch with the friends I’ve made. It’s no good saying I can do the same in other platforms: I can’t. The tools and engagement simply aren’t there. Not for someone like me, who isn’t young, beautiful, and thin.

So maybe I am defending my favorite platform out of a misguided assessment of any security risks it may pose. Those risks don’t seem any greater than any other SM platform that DOES sell our data and relentlessly pushes tailored ads in our direction. Or maybe I’m horribly wrong, and for the sake of national security, the app really should be banned.

I don’t know.

But I have to say, it’s starting to feel like the time for small creators of all kinds is over. Next up, AI replaces us all.

Pre-order the new Ginny Reese Mystery: A Corpse in the Condo!

When I came here to make this post, I was shocked (and embarrassed) to realize I hadn’t made a single post this year!

We’ll have to do better than that. Though, to be fair, when you’re flat out working as hard as you can at the day job, trying to finish a new book in a series, attempting to keep up with social media, learning how to do marketing campaigns and advertising, and so on and so on… yeah. Some things fall through the cracks. Particularly when it doesn’t feel as though you have anything new to say!

But it looks like I neglected to tell everyone that An Embarrassment of Itches won a Best Indie Book Award for Cozy Mystery! I can’t believe I forgot to post about that here. I certainly posted enough about it on my TikTok account! (Edit: I found mention of it in my last post just before Christmas, but it doesn’t come up on a website search for some reason, so I’m leaving this mini-brag in…)

I’m also thrilled to announce that the newest Ginny Reese Mystery, A Corpse in the Condo, is now available for pre-order on Amazon and at these retailers! Release date June 1, 2023.

Blurb: Vacations are supposed to be fun, but when veterinarian Ginny Reese combines a trip to a coastal island to check out an inherited property with patching up her relationship with her sister, things quickly get out of control.

First there’s a corpse in the condo. Then a fortune in artwork goes missing. The lead investigator is a publicity hound, and there’s a hurricane bearing down. To top it off, Ginny’s former boyfriend, Joe Donegan, believes the police are looking at her for insurance fraud and murder.

With the help of her friends and her trusty dog, Remington, it’s up to Ginny to find the paintings and the killer before the storm wipes everything away.

I’m really looking forward to this release! Stay tuned, as I have more news to announce and will be planning some giveaways as the release date gets closer…