What Happens When You Run Out of Virgins?

Digital Illustration of a Dragon

This post could also be titled: Why Amazon Needs Competition from Other Publishing Markets.

Because it does.

Last week, I posted a question to one of my indie publishing support groups, asking for a show of hands for those who used KU or went wide with their distribution. The vast majority of people went with KU. Certain genres do quite well there, and most authors did have their books enrolled in KU. Many said they would release wide the first week before pulling their books from other platforms and going with KDP select from then on. The vast majority of authors said they just didn’t make enough money on the other platforms to justify not doing KU, and they did make money on KU. Not much, admittedly, but since it was the only game in town…

The other day, I was scrolling through my Twitter feed, pleased at how many companies had pulled their support from the NRA, and seeing the calls for boycotts of companies that hadn’t done so. And then I saw that Amazon not only supported the NRA, but they advertised with Brietbart. 

Well crap.

Because a) Amazon is big enough not to give a rat’s ass about public opinion, even when the tide is turning on the matter of sensible gun control here in the US and b) virtually every author I know would be crippled by an Amazon ban. Myself included.

Just this morning, I was chatting with my critique group about the state of publishing in general and signs that Barnes and Noble is going under. B&N, who gobbled up Borders, and now is falling victim to Amazon. The chain bookstores crushed all the smaller competition, and are now getting killed themselves. When I first moved here, we had a Waldenbooks, a Books A Million, B&N, and a fantastic used bookstore. They are all gone, with the exception of B&N. And now it looks like B&N will be folding soon.

Hopefully it will get bought out by someone else, but that seems less and less likely in today’s market. I like my local B&N store. I don’t go there as often as I used to because I buy mostly digital books now. My first e-reader was a NOOK, but it was heavy and had a pitiful battery life. But the real reason I bought a Kindle and began getting all my ebooks from Amazon was that B&N’s website sucks. OMG. It is so terrible. I get a coupon or a book link, log in, attempt to buy the book, and the site kicks me out multiple times, requesting I log in again or redirecting me off the page where I am trying to redeem my coupon. My experience was so consistently bad, I actually thought ebooks would never catch on. Hah.

The ease of being able to get a book on my cell phone’s Kindle app converted me. The superior functionality of my Kindle Paperwhite gives me so much more than the NOOK that I don’t miss the fact my book covers aren’t in color. B&N is falling victim of its inability to keep up.

Recently I heard Wal-Mart is getting into the e-book game, and along with Kobo, Apple, and Google, are pursuing the ebook market. What this means for indie authors, I don’t know, but I suspect they will not do any publishing. They are more likely to serve as a distribution center. Are they willing to take a loss on book sales the way Amazon is? Amazon is not a publisher. It sells products, including e-readers. If selling books brings people to the website, they are more likely to buy other things too. At the moment, Amazon is content to lose money on book sales. So maybe that’s what Wal-Mart is ultimately hoping for–books driving people to their site (which I didn’t even know existed until now).

Competing distribution sites is all well and good, but I think we need someone else in the field who will allow self-publishing on the scale Amazon has done. I think we as authors need to think carefully about letting Amazon be our sole distributor as well. Because relying solely on KU feels a little bit like sacrificing a virgin to keep the dragon happy for a year–and what’s going to happen when the town runs out of virgins?

Amazon will call all the shots then. And authors, who have never been a priority for them, will be eaten up along with the town.



To Review or Not to Review: That is the Question

For some time now,  I’ve been torn about whether or not to leave book reviews.

If you’re familiar with the show The Good Place, you know the character Chidi, an ethics scholar who ties himself up in knots every time he has to make a decision about anything, including where to have dinner. I’m not that bad, but when it comes to this particular dilemma, I go back and forth on it.

It’s only since the explosion of social media, and the encouragement of such sites as Amazon and Goodreads that the average person has been able to leave reviews–it’s a relatively recent phenomenon. Prior to that, the only way to get reviews was from major literary magazines, and that sort of thing didn’t happen unless you were already a Big Name. Amazon has been one of the great equalizers when it comes to leaving reviews, and their algorithms have shifted the balance of power to the ‘little guy’ reviewer in mass numbers.

Before that, the only time I ‘left a review’ was when I enthusiastically pushed a favorite book onto friends. The only time I knew a favorite author had published a new story was by haunting the bookstores and libraries.

I’m glad I have ways of following favorite artists now, and can keep up with new releases as they occur. But I stumble over the review process.

There are a lot of reasons for this. I’m not in the habit of leaving reviews in general. I intensely dislike the way I now get hounded with automatic emails to leave a review every time I purchase a product or use a service. Come on, I don’t need to leave a review every time I go to the dentist, peeps! Leaving thoughtful, well-written reviews is time-consuming–something that I have in short supply. Then too, if I can’t leave a glowing review, I don’t want to leave anything at all. Partly because I was raised that way, and partly for fear of backlash. I’ve seen fans go after an author who left a less-than-stellar review for another writer’s work.

But then there’s the Big Brother aspect of leaving reviews as well. I know several people who’ve had their reviewing rights revoked at Amazon because of perceived improprieties. They are mostly bloggers and people on ARC lists, so they are getting a complimentary copy of the book in question. Amazon gets snitty about non-verified purchase reviews. Okay, I get that. But sometimes it is mandatory you state how you received the copy and sometimes the review gets pulled if you state you received a free copy. Even if you received that free copy as part of an Amazon-sponsored giveaway! The rules keep changing.

Amazon also doesn’t like authors leaving reviews for other authors, despite the fact almost every author I know is a reader too. They cite conflict of interest, and pull the review. The flip side of this is if you follow an author’s social media, Amazon might deem you a ‘friend’ of the author, and your review is also treated as suspect and pulled. It’s almost like Amazon doesn’t understand how social media works outside its own algorithms. 

Then there are the authors themselves. I’ve heard Big Name Authors state they never leave reviews, and other BNA point out the importance of reviews and ask fans leave one if they enjoyed a story. And face it, we all want reviews. It’s not just about Amazon’s algorithms, either. Getting that little bit of positive feedback is like crack to a writer. We naturally want more. But it can also encourage a writer who feels their current WIP is hopeless, or bring someone back to work on a project they thought no one was interested in. Feedback like this is vital.

Which brings me back to the eternal dilemma. I recently picked the brains of fellow authors as to what they do, and I found many people feel as conflicted about this as I do. Some have stopped leaving reviews, or only leave reviews if they can rate a story with five stars. (I really, really wish the ‘star’ system would go away and people would just leave written feedback. I know Amazon uses it to rank stories, but when people 1-star a story because they misread the blurb or the book was damaged in transit, it makes me want to pull out my hair. Ditto when people low-rate a story they’ve never even read because they don’t like the subject matter…)

Because of the restrictions Amazon places on reviews, many of the authors I spoke with who do leave reviews, do so under their real name on a separate account not connected with their pen names. I’m not sure that is distant enough to satisfy Amazon, but it does solve the ‘verified purchase’ issue for the most part.

Some authors said they didn’t leave reviews at the main sites but instead wrote them on their websites and boosted them on their social media. I like this idea but I’m not sure how much that helps the author in terms of visibility on Amazon.

Then again, perhaps it’s time we stopped letting the ‘Zon dictate everything.


The Panther’s Lost Princess (Redclaw Security Book 1)

I am so pleased to announce that The Panther’s Lost Princess, Redclaw Security Book 1, is now available on Amazon and KU!

If you love shifter romances, this one’s got a little of everything for you: fated mates, a princess in disguise, lovers on the run, and a heroine learning to come into–and accept–her power.


Ellie West has always known there was more to her story than being abandoned at birth. A child of the foster-care system, she didn’t get many breaks, but the one thing she can do is sing. It’s her only ticket out of poverty and obscurity. Nothing else matters, not even the nagging sense that she’s different. She’s headed for great things. She only needs a chance.

Jack Ferris couldn’t agree more. His firm, the elite paranormal agency Redclaw Security, has been hired to find a missing princess and return her to her family. Discovering that Ellie, a waitress in a hole-in-the-wall diner, is both the princess and his fated mate is like being hit with a sledgehammer. Ellie West can’t be his mate. She’s the mission.

The sooner Jack completes this job, the better, only Ellie has no intention of throwing her dreams away for a kingdom she’s never known. With hired assassins on their trail, Ellie might not have a choice. They must do whatever it takes to stay alive.



She closed the distance between them with grace and determination. When she stood a mere breath away, she looked up at him from underneath her bangs. At some point when he’d been upstairs, she’d taken out those horrible fake blue contact lenses. Now she gazed at him with eyes that glowed gold in the firelight. With her index finger, she lightly traced down his arm, hesitating as she neared his wound.

“Does it hurt much?” Her voice, velvety-soft, connected with something inside of him and pulled him a step closer.

The words dried up in his mouth, and he had to swallow hard before he could speak. “Ellie.” He wasn’t sure where he was going with that, only that he had to try to make her understand why he couldn’t accept her invitation.

“Jack.” The way she said his name, with such amusement at his futile attempt to resist, battered at his remaining intentions.

“We can’t… I can’t. It would be wrong. I’d be taking advantage of you. Surely you can see that, right?”

“What if I want to be taken advantage of? What if I choose you?”

Her words pulled a groan out of him. “You don’t know what you’re saying.”

“I know what I want. Better than anything I’ve ever known as long as I can remember. I want you, Jack Ferris.”

Take her. Mark her. Make her our own.

Book 1 in the Redclaw Security series is waiting for you–pick up a copy today!

What a Difference 10 Years Makes: Publishing in 2007 vs 2017

I’ve been doing some cleaning up around the house and I recently came across some old journals. I’d gone to a sci-fi convention back in 2007 or so, and had attended all the writer’s panels they held. I scribbled down every bit of advice, every shared experience, every tale of woe shared by the authors on the panel. Believe me, it wasn’t a cheerful or encouraging discussion.

Let’s place this in perspective though: at the time of the convention in question, smartphones had yet to exist. Amazon had just launched its first Kindle (with a $400 price tag) and readers swore up and down it would never catch on. Instead, Amazon sold out of them before the day was out and they were on back-order for months afterward. Google Maps wasn’t yet a thing–and I don’t know about you but I can’t go anywhere without it today! There was also no such thing as ‘the cloud’, if you wanted to save important material, it went on an external hard drive. Heck, I used to back up all my stories to a thumb drive before there was such a thing as dropbox or Google drive!

Youtube was just becoming a thing. No one had heard of a Roomba, much less videotaped their cat riding it to upload it to Youtube. The guy that used the 3D printer to create an arm for his son? Yeah, didn’t happen yet. Virtual reality devices and space travel remained concepts for science fiction. Now my husband has a VR device and space travel is looking more and more possible.

Ten years ago, the main way for someone to get published was through the Big Six (or Big Five now, since the Penguin-Random House merger). Self-publishing back then meant ‘vanity publishing’, and was the mark of someone who couldn’t get published any other way. It’s taken a decade to diminish that stigma, and there are still people out there who refuse to read any self-published work.

One of the YA authors on the writer’s panel spoke of the difficulty in getting published, and why so many authors accepted terrible deals as a result. They wanted so badly to be published that any offer seemed like manna from heaven and was accepted without question. This author explained that she’d submitted a story and had been told by the publisher they loved it so much they wanted it spun out into a ten book series. What unpublished author wouldn’t jump at that kind of offer? But she didn’t really examine the contract details or what the press would require of her. Without fully comprehending what it would entail, she signed a contract agreeing to produce 70 K words every six weeks–and that later books in the series could be written by other people. She was responsible for creating a ‘Bible’ that could be used by other authors to follow the story arc. She told us that she had to write a minimum of 5 K words a day and never had a chance to look over what she’d written–she just submitted it and hoped the editors would catch anything wrong.

This young woman looked exhausted. And you could see in her eyes that the joy of writing had become a drudgery of pounding out words that she scarcely cared about any longer. Her take-home message was about reading contracts and standing up for what you believe in, but when asked if she would do it again, she said yes because she was published. Wow.

The guest of honor had even harsher words for the industry. He spoke of how publishing houses used to be run by people who loved books, and for every mega-seller like J.K. Rowling’s Harry Potter series and one moderate best-seller, the firm would carry eight mid-listers. In his opinion, that was all changing. When he began writing, the expectation was that once you had one hit seller, sales from that first book would help produce others in the series. Now, every book had to sell in the stratosphere, and each book you wrote had to outperform the one before. Publishers were getting greedy, and demanding greater production with no care as to the content. Authors could no longer get by on writing one book every year or so. The guest speaker, by the way, was George R. R. Martin.

Another writer agreed with him, saying that she’d known many authors unable to live up to the ‘outsell your last book’ production model who’d been dropped by their publishers and had re-invented themselves under a new pen name with a new press–which meant dividing their original audience even more and having to build from scratch again. And with the number of Big Publishing Houses getting fewer and more interconnected, finding a new publisher wasn’t as easy as it sounded.

I basically came away from the panel thinking I’d never be a published author.

And yet I am.

In 2013, I was one of the authors at a sci-fi convention on a writer’s panel, giving advice to eager wanna-bees in the audience.

What changed?

Remember that list of tech I mentioned? Yeah, the one that has had the biggest impact on publishing is the Kindle–or e-reader in any form–but face it, Amazon has been the largest driving factor here. Amazon put e-readers into the hands of thousands, and then has nearly singlehandedly created the self-publishing industry by making it so darn easy to do. Advances in tech have also made it possible for people to make cover art, format stories, promote newsletters and so on–and if you can’t do these things yourself, the Internet has made it possible for you to find the skilled services you need. (Another reason why we need Net Neutrality, damn it!).

Now I’m not saying Amazon is the Great Hero here. The rise of e-readers has made it possible for me to become published because the rise of small digital presses meant someone would take a chance on a no-name like me. But that same juggernaut has slowly crushed a number of these small presses over the years because many of them can’t compete with the behemoth that is Amazon. I’m just saying that as a company, it revolutionized the way we read–making books more accessible, making self-publishing an option many didn’t have before, and also freeing the industry from standards set by a select few as to ‘what will sell.’ But I also believe that Amazon will grind us all to dust if we let it. That’s why though I use Amazon and KU, I don’t rely on them alone for sales. I distribute to other outlets when that KU wave crests. I support my local B&N (sadly, B&N’s website TANKS compared to Amazon’s–ordering an e-book from them is a huge PIA in comparison) and independent bookstores too. Once Amazon has ALL the publishing market, we’ll discover Amazon isn’t really a publishing company. They sell e-readers. Authors aren’t their priority.

But they have made it possible for me to be a published author. Something that never even seemed remotely possible in 2007.