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Let me start this post by saying I’m not against audiobooks. I’m listening to an audiobook right now, as it was started on a long car drive and I hadn’t finished it by the time I returned home. A well-done audiobook is a delight, and some of my favorites include the Poirot books read by David Suchet, the actor who has played Poirot in some of the Agatha Christie screen adaptations.
My husband has a two hour commute to work each day, and has become a big fan of podcasts as a result. My current commute is much shorter, so I tend to listen to music instead. I get frustrated when I can’t listen to something in large blocks of time. I also tend to use walking the dogs and riding horses as a writing brainstorming time, and as such, would prefer music or simply appreciating nature to listening to an audiobook anyway. Ditto the rare times I clean house. 🙂 Since I tend to listen to an audibook when I’m doing something else, I’m usually not able to devote my full attention to it, and as such, I don’t feel as though I’m getting the maximum amount of enjoyment out of the story as I would if I were reading it instead.
But I don’t begrudge people the right or ability to access their reading material via audio over the printed word. For many, audio represents the only way they can easily access books, especially for the visually impaired. Many more simply prefer audio to print. Perhaps like everyone else, they’re so busy it’s the only way they can fit “reading” into their schedule. Or maybe reading presents challenges for them that listening does not. I’m all for people accessing fiction any way they can get it, and it is one reason I’d like to create audio versions of all my works.
As a reader, however, I can rarely afford to buy audiobooks. Death on the Nile as read by David Suchet is almost $30 US dollars. Newer cars are no longer including CD players, so checking out books on CD from the local library won’t work for me either. Sure, I can subscribe to a service like Audible.com but we’re back to another subscription service. Do I really want to pay for cable, Netflix, Hulu, CBS All-Access, Kindle Unlimited, Scribd, and Audible, too?
The answer is no.
Yes, I have a smartphone, but it’s an Android, not Apple. I don’t have a tablet. I have an elderly iPod Nano that is on its last legs and I don’t want to lose it because they aren’t freaking making them anymore and that’s how I listen to music in the car. *weeps*
But that’s okay, right? I don’t have to listen to audiobooks if I don’t want to.
Only the buzz I keep hearing is that in the not-too-distant future, everything is going to go the way of audiobooks and podcasts. I haven’t been able to pin down the source of this information, but I keep hearing it repeated over and over. Certainly articles such as as in Forbes, calling Audiobooks Officially 2018’s Publishing Trend would seem to support this notion. Sales of audiobooks were up 43% in 2018. I keep getting advice to make podcasts, or short video presentations on Youtube. Every time I open a news article, it pops up with video. Whenever I click on a link for marketing information these days, it is only available in a video format.
I have to say, as a consumer, this pisses me off a bit. I can read an article–and retain the information in it–faster and more efficiently than it takes for me to watch a 45 minute video. I can read articles on my lunch break–or when I have five minutes between appointments. Presenting everything in video format also assumes the viewer has perfect hearing, which isn’t necessarily the case. Moreover, I can’t watch videos until I’ve finished my 10-12 hour workday and am at home with the headphones on so as not to interrupt anyone else’s activity, and let me tell you, I have more pressing needs to take care of by then. Am I going to take 45 minutes to watch another video or spend that block of time writing a scene? Writing is going to take precedence every time.
As a writer, this notion that everything will go to audio format in the future disturbs me greatly. For starters, creating quality audiobooks is expensive. I experimented with creating an audiobook for one of my older stories, and I found that while I could lower production costs by sharing royalties with the narrator, the top-notch narrators wanted payment up front. Also, for the costs involved, the payout is skewed. Despite the high costs of production, only a sliver of money earned gets paid in royalties. I have as yet to recoup my ROI for my one attempt at producing an audiobook. I may never earn back the investment at this rate.
But it’s possible I’m just doing things wrong. Perhaps my tech is out of date. Maybe I’m uninformed because I’m behind the times. So I’m curious: how do you consume your fictions these days? Ebook? Print? Audiobook? Do you pay for a subscription service? Are you finding limitations on the books you’d like to check out because it doesn’t come in your preferred format? If you preferentially consume audiobooks, does this dictate what other books you may or may not read?
If you’re an author, what cost-effective methods are you using to invest in audiobook production? Are you seeing a ROI? What service are you using? How are you finding your narrators?
Drop a comment here and let me know what you’re doing. I’ll select someone at random from the comments to win their choice of one of my stories (though sadly, they will only be available as ebooks).