Managing Marketing for Authors in 20 Minutes a Day

Are you familiar with the website Unf*ck Your Habitat? I first learned of it on their Tumblr site. It’s a place where people upload pictures of their personal space before and after after cleaning up. It’s very satisfying to see–much, as I imagine, the same kind of fascination people have for Dr. Pimple Popper.

The idea behind UfYH is brilliant, however. This statement is from their page: 

So jump in. Don’t worry about catching up. This is about doing what you can, when you can. 5, 10, 20 minutes at a time. And then back to your normal life.

The beauty of it is that it can be applied to so much besides cleaning up your home–getting back in shape, organizing your photos, sorting your finances, you name it. Any project that seems overwhelming to you, that you keep putting off for lack of time and energy.

I decided to apply it an area of being an author I find frustrating: marketing.

See, I know on some level, I produce a decent product. Not world-class, mind you, but solid writing with good storytelling. But relatively speaking, few people know I exist. In part because I’ve refused to use KU (as a romance author, I’m going to have to rethink that…more on how to use KU without letting it eat you alive in a separate, future post), in part because I can’t produce more than one novel a year with my current workload. But also because I don’t market effectively.

I sign up for marketing seminars, Facebook groups, newsletters, etc all the time. I’m on mailing lists I never open, I’ve shelled out big bucks for workshops that I barely attended, I pay a monthly fee for good advice I never take the time to read or listen to, and in general just sort of wing it when it comes to book launches. I pay for promotional tours and buy ads, but I’m never really sure if I’m just throwing my money out the window. It certainly feels that way to me sometimes.

Ditto with craft. I’ve got all kinds of books on how to be a better writer (yes, I’ve read Stephen King’s On Writing, thank you). Romancing the Beat. Bird by Bird, etc They line my bookshelves. People love to give them to me as gifts and I appreciate their support by doing so.

But most of them are unread.

That’s on me. But the truth is, most days I feel overwhelmed by my To Do List. And after all, isn’t writing the next story the most important thing I can do as a writer?

Well, yes. But if I keep making the same mistakes, then my launching a new story is about as fruitless as Noah releasing doves every day after The Flood, hoping they will come back with evidence of dry land out there somewhere. It might eventually happen, but I could be more effective, now couldn’t I?

So I’ve decided to take the Unf*ck approach to lots of things. I’m going to tackle my marketing in bite-sized chunks of time. I’m not going to stress about what I haven’t done or read or how full my inbox is or how much time and money I’ve wasted thus far. Ditto with improving my craft. Writing itself. Or exercising, for that matter. Anything I choose.

Obviously, I don’t have endless “twenty minute” blocks of time to devote to something every day, but I can make a point of devoting 20 minutes two or three times a week to anything I choose. I’m prioritizing things into daily, bi-weekly, weekly, and monthly categories depending on urgency and need.

The other thing I’m going to do is take a hard look at the advice given by people who’ve made a successful career out of writing–and resist the urge to jump on every bandwagon that comes down the pike. No more seminars. No more expensive programs. I’m going to focus on the material I already have before taking on any more right now.

It might be like chipping away at stone a little at a time, but it’s better than doing nothing and complaining about the lack of progress. And if I keep at it, eventually I’ll have something to show for it.

First up for me is to read BadRedHeadMedia’s 30 day Book Marketing Challenge by Rachel Thompson. I’ve had a copy for several years. Now’s the time to read–and implement–it.

I’ll let you know what I think. In the meantime, what can you do with 20 minutes?

Managing Time–and Guilt–as a Writer

I’ve definitely been struggling lately. Work stuff, home stuff, world stuff–it feels like it’s all piling on at once. Time management is definitely an issue. So is feeling guilty when I can’t do everything on my list. The guilt worsens when I see myself making the same mistakes over and over again. When I waste a day in terms of productivity because I’m so burned out I can’t muster the strength do anything–not even something I enjoy. Everything is a choice between things that must or should get done. If I take the dogs for a long hike, then I can’t go horseback riding. If I try to do both, I can kissing writing goodbye for the day. But the dogs need a daily walk and the horse must be ridden regularly or it’s not safe. Decisions, decisions.

Likewise, I’m feeling guilty right now because I won a terrific marketing package while participating in NaNoProMo this past May–a $300 value–as I won an all-access pass to a marketing group. But I’m already working with another service that I’m struggling to find the time to participate in. I know that videos are all the rage now, but I don’t have 45 minutes to absorb information I could process faster in a post. It’s a fantastic opportunity to gain valuable marketing tips that I’m freaking out over because I don’t have the time to participate.

So I can watch a marketing video or blow off steam watching a little TV. Giving up TV isn’t that big a deal–I rarely watch more than 3-4 hours a week as it is now. But watching a marketing video every day versus writing? It’s a no-brainer. The writing takes precedence. It is, after all, the reason why marketing is even necessary. I’m learning I need to have a bigger back list before I sink much more into marketing and advertising.

Marketing versus social media? Aren’t they the same? Not really. Social media is where you make connections, not the place where you constantly toot your own horn. When you have the connections, people naturally want to share your news about a book release or a sale. But too often social media becomes my way to ‘unwind’ after a stressful day at work. I can spend hours circling from one platform to another reading and commenting. Is it a waste of time? Yes and no. I’m probably making some connections. But when the husband and I are both sitting in a restaurant checking out social media instead of talking to each other–there’s a problem with this picture.

So I’ve narrowed it down: writing should be the priority when I have available time. Marketing is important, but I’m not going to allow myself to feel guilty about prioritizing writing the next story over doing coursework. It will still be waiting for me when I get to it. Maybe my route to success will be slower as a result, but I can’t make myself crazy over this. I refuse to feel guilty for not making the most of this opportunity.

But the real crux of the issue is when I choose writing over being with my family. Over walking the dogs. Over riding the horse. Because as important as the writing is, these other things are not only time-sensitive (in that time is passing at a rapid rate whether I like it or not) but they are what makes life worth living.

These past few years I’ve struggled with depression, but also a growing sense of disconnectedness with the things that are most important to me. I think in part this was a natural reaction to having had so much personal loss–I’m the kind of person who will emotionally cocoon in situations like that. But I was doing it before all that loss too. Again and again, I was choosing time at the keyboard over time with the living, breathing things in my life. And I don’t want to keep making those mistakes.

So what’s a writer with a serious time crunch to do? It might not work for you, but I give myself two hours. If I can’t write something productive in that time frame, I stop and do something different. I walk the dogs, or read a book, or watch a movie with the family. I don’t keep staring at the keyboard–only to take a ‘quick peek’ at what’s going on at Facebook or Twitter that turns into a two-hour time sink.

I’m de-listing. I’m dropping newsletters I never open, and all those diet/exercise/informational updates I never implement. I’m bowing out of groups and cutting back on all my online activity except those platforms I actually enjoy.

I spend less time on social media in general. I exercise. I meditate. I do what it takes to get my brain focused on the here and now and not worrying about what might happen at work, or with the family, or with my country, or the world. Finding that inner peace unlocks the writing mojo for me–suddenly gnarly plot problems unravel and I can see where the story should go next. I’ve developed an idea for a new series with a new set of characters and I’m more excited about this than anything since my fandom days. Yes. That excited!

The hard part it is carving out time to write when you have so many other demands on your time. And not feeling guilty about it when you do. But as Yoda would say, “Do it you must.” Carve out that two hours or ten minutes or whatever works best for you. Give that moment utterly and completely to writing 100%. But if you’re not making progress–quit. Today I read a great quote by Steven Hawking and it’s applicable to writers too: “It’s no good getting furious if you get stuck. What I do is keep thinking about the problem but work on something else.”

Yes. This.

I’m going to continue learning what it takes to bring my stories to the notice of the reading public. But not at the expense of the writing itself. And yes, I’m going to continue writing. But not to the exclusion of living. Because I’m already looking at the last ten years with regret as to how I spent my time. I don’t want to compound that problem further.

Because we only have so much time to spend with those we love. Take joy where you can find it. That’s what fills our wells of creativity.