The 2021 Author Planner You Must Have

If you really want to show the writer in your life you believe in them and take their work seriously, show them how to take their work seriously too. Last year I was fortunate enough to win one of Audrey Hughey’s The Ultimate Authorship Planner, and I couldn’t wait to get started with it, having decided to start off fresh in 2020 with it. It’s more than just another notebook or calendar. SO MUCH MORE. You can track your daily and weekly goals, your expenditures (to make doing your taxes so much easier!), plan your marketing and social media campaigns, newsletters, you name it! What I love about it is it’s large enough for me to work in without cramming tiny notes everywhere, and the coil-bound cover allows it to lay flat while you’re working on it. It’s a bit like having an organizer, an accountability partner, a cheerleader, and a coach all rolled up into one.
 
The 2021 Author’s Planner is designed to be your all-in-one day planner and writing-career coach, helping you organize your writing life and get on a clear path to reach your goals.
 
“I absolutely LOVE this planner. In my opinion, it’s a must for any author who wants to stay on top of their book production and author career with minimal stress and anxiety! (And who doesn’t want that?!)” — J.R. Frontera
 
Finally, you’ll have ONE planner where you can:
– Track your daily and weekly word counts.
– Map out your writing and publishing plans for an entire year.
– Manage and track your monthly expenses so you’re ready for tax season.
– Develop your editing checklist and evaluate potential editors for your manuscripts.
– Plan your social media marketing, book promotions, and advertising.
– Sketch out ideas for your author newsletter and track your open and click-through rates.
– Have the space and flexibility to plan your days and weeks according to your own unique lifestyle and schedule.
 
Are you ready to get organized in your writing life and empowered to reach your goals? Apply method to the madness of writing and publishing with The 2021 Author’s Planner.
* This planner is dated for 2021.
 
“If lack of organization is holding your writing career back, this Author’s Planner will be your salvation. Everything you do, from your writing schedules to tracking submissions you’ve sent out, to keeping tabs on your earnings, you can track in this amazing book. Wow!” — Jimmie Bise Jr.
 
“This isn’t just a planner; it’s a reflection and goal-setting tool, a finance tracker, a social media planner, and a manuscript organizer. Combined with additional online resources, this planner has everything you need to get organized in all aspects of your author career, from the day-to-day actions to the big vision for your authorship journeys.” — Jen Stephan Kapral
 
“As a busy author and mom, I am disorganized to a fault. Thankfully, the charts and calendars in The Author’s Planner organizes my social media, promotions, budget, and, most importantly, writing. There is no better planner available for the self-published author.” — Jen Pretty
 
Seriously, take it from me, McKenna Dean–the most disorganized person on the planet! If there is ONE tool to buy as part of your author journey for 2021, this planner is it!

Paring it Down To Get it Done: How Much Writing Advice Do You Need?

Photo by Andrea Piacquadio from Pexels

The other day I opened my inbox and nearly had a heart attack.

I had over 600 unread emails.

Mind you, this didn’t happen overnight. It wasn’t like I hadn’t been doing my best to keep up. I answer the important emails right away, but if there’s something I want to read later, I tend to skim the post and then mark it as unread so I can find it easily in the future.

I have six email accounts. At least five of them have over 500 unread emails sitting in the inbox now. (I know, six is ridiculous, but I have accounts for pen names, fandom names, work, personal, and the LLC…)

And my inbox is full. Emails on marketing. Publishing. Unread author newsletters. Notifications of posts on favorite blogs. Craft emails. Posts about advertising as an author. Emails from lists and organizations I participate in. I have a terrible habit of signing up for workshops and online courses I never finish taking, so my inbox is also filled with posts on coursework I plan to check out someday.

Only some day never arrives. I always have something else I need to do that’s more pressing, and before I know it, when I do have a spare moment, the sight of all those unread emails makes me shudder and close out the browser. I’ve been trying to take an unf*ck your habitat approach to this problem by reviewing as much material as I can in twenty minutes, and then walking away–a method recommended when the problem before you is so daunting you don’t know where to start–but unfortunately, so much material these days comes in a video format, which makes sticking to the 20 minute rule tough.

So this weekend, I took a Marie Kondo approach instead: if it doesn’t bring me joy, the email got deleted.

If the email has been sitting unread in my inbox for over six months, it got deleted. If I haven’t opened at least one newsletter in six months, I unsubscribed from the mailing list. Same for coursework I couldn’t connect with or didn’t tell me anything I didn’t already know. Also, I don’t need ten different courses on “how to make it big as an indie author”.

Do I worry I might be missing out on that one tiny nugget of information that will transform all my writing dreams into a reality where I can quit the day job and write FT? Of course. But how is unread, unfinished coursework any different from deleted coursework? Narrator voice: it isn’t.

What did I decide to keep?

I’m keeping my membership in the Author Transformation Alliance. This community has been a valuable resource, not only with master classes on everything from making book trailers to beating impostor syndrome to building your social media followings (and everything in between) but it has been a font of support and interconnected services as  well. Need input on graphics or a blurb? Help with formatting? Help finding an editor? The ATA is there for me. Not to mention, they do a kick-ass Writer’s Retreat each year. This year the pandemic hit just a few weeks before the conference began, and they seamlessly switched to a virtual experience that was amazing. I highly recommend joining when enrollment is open again.

I’m keeping my Author’s Planner by Audrey Hughey. I’ll be honest, I’m much more a panster than a planner, but if you want to treat your writing like a business, this is the planner for you. It’s like having a coach, an accountant, a personal assistant, an accountability partner, and a motivational speaker all at your fingertips. Well worth it.

I’m keeping my coursework with Mark Dawson and the Self Publishing Formula. Okay, I already paid for the coursework, but the videos are bite-sized and come with written transcripts. I’ve run into a few issues where the presentation assumes a greater background knowledge than I have, but by far and large, these courses have been worth the investment for me in that I’m actually completing the coursework and I can do it on my own time. It still remains to be seen as to whether his methods will work for me or not, however.

I’m keeping my copy of the 30-Day Book Marketing Challenge by Rachel Thompson. I’ve participated in BadRedhead Media‘s NaNoProMo held each May for the last two years, and it’s full of terrific tips, as well as opportunities to learn from the industry’s best and a chance to win valuable prizes from these professionals.

I’m also keeping Jami Albright’s Launch Plan. Okay, I haven’t dipped into this yet, and I’m already behind the 8-ball because I’m expecting to release a book later this summer and I should have ALREADY STARTED MARKETING IT BY NOW, but there you are. I think it will be useful in mapping out my plans for future releases, and hey! I have this handy planner to keep track of things!

I’m also keeping some of the craft-related emails/coursework I signed up to take. The rest is going in the trash bin, even if I paid money for the course work. If I haven’t taken advantage of the training offered by now, I’m not going to. It’s like keeping work-related articles I save but never read. After a few years, how relevant are they? Or all those exercise DVDs and programs you buy because you’re sure THIS one will be the magic bullet that helps you effortlessly shed those unwanted pounds.

Like any diet or exercise plan, you have to choose the one you think you can do (and won’t hurt you), and stick with it. Like the blank planner, you have to pick up a pen and start somewhere. By paring down my choices, I’m more likely to finish a program.

And I’ll start using my planner to block out a reasonable chunk of time each week to process this information. I’ll chip away at it a little at a time, while vowing not to add to the pile as it stands.

Now if I could just do the same for my TBR stack.

Nah, let’s not get carried away here…

Photo by Sharon McCutcheon from Pexels