This morning, as I was checking my inbox over breakfast, I told my husband I finally understood why some people ghosted their own lives, walking away from everything. There are days when it all seems like Too Much. Those days come with increasingly frequency lately. I’m sure it has something to do with the greater degree of responsibility I have in my life now compared to even ten years ago, but there’s a reason I chose ten years as my marker and not fifteen or twenty. See, it was about ten years ago that I began publishing my original stories.
Prior to that, my online presence was relatively small. I had a list of friends I kept in touch with via email. I had a livejournal account where I interacted with another handful of friends. I posted fanfic to some of the big archives. I had a Blackberry, the primary use of which was to make phone calls.
But with becoming a published author, I had to have a social media presence, and there followed Facebook pages, Twitter, a website, Tumblr, and eventually, reluctantly (and then embraced with more enthusiasm as it became my happy place), Instagram. I created livejournal accounts for my pen names, switched to Dreamwidth when livejournal got taken over by the Russians, and then deleted my accounts on that platform because hardly anyone was there. I made pages on Bookbub, Amazon, and Goodreads. I maintain a ghostly presence on Tumblr because the platform just doesn’t appeal to me very much but I have friends who use it. I belong to groups on Discord I forget to visit. I snagged real estate on other sites I thought I might use/need at some point–does anyone remember Ello? Just this morning I got a reminder to respond to a friend request on MeWe, a site which I’ve never fully utilized, in part because the name reminds me of PeeWee Herman and that just makes me shudder. But as an alternative to the invasive and amoral Facebook, it’s starting to have more appeal.
And because I have different email accounts (personal, professional, fandom, and pen names, current and retired) on any given day, I have over 600 emails in my combined inboxes. In part, because I sign up for courses on craft and marketing with the assumption that I need the information (mostly I do) and in the hopes that this One Thing will make the difference and that This Time the latest book release will be a smashing success and I can finally step down from a job that no longer brings me joy or satisfaction and I can write FT. Only the backlog of coursework, much of which are daily videos averaging 40-50 minutes in length, weighs on me. As does the money I’ve wasted on courses I haven’t made the time to finish.
It’s also due to the email lists I’m on. Because, as every author is told, your email lists are gold. You must have one, you must provide entertaining information, value for the following. Don’t worry about boring your followers or overwhelming them with posts because they are just sitting at their computers waiting for your newsletter to brighten their day.
Um, I can tell you I’m not doing that. I belong to dozens of email lists that I never open. I signed up as part of something else, or to support someone, or even because they are a favorite author and I want to know the moment they drop a new release… and I have to tell you, if I can’t manage to open a newsletter from a favorite Big Name Author then I have less hope for someone opening one of mine.
On any given day, I have blog posts (like this one) to write, marketing/craft videos to watch, I need to make the rounds on social media (and yes, I do schedule things in advance, but like meal planning, that in and of itself can swallow an entire afternoon to get a month’s worth of posts), submit review requests, answer emails (why is it my friends and family always come in last on this list?), reply to comments, and yes, write. You’d think the writing would come first, wouldn’t you? But it hasn’t been. I’m in a writing slump. Some days I’m enthusiastic and I pound out a few words. More often I open the document and stare at the blinking cursor. Writing these past few years has been like pulling teeth with a pair of rusty pliers and no anesthesia. I know it can be done, but I don’t look forward to it and I doubt it’s my best work.
Scarcely a day goes by when I’m not invited to join this group or that platform or I’m advised to have a presence on x-y-z, particularly the newer sites like storyorigin which are designed to help you network with other authors. But it all feels like a catch-22, you know? Managing my time and presence on all these sites is a full-time job and I already have a FT job. I’m like the solo business owner who recognizes that the workload is too much for one person but it won’t quite support a second salary yet. Do you keep growing or pull back? Work yourself to death or hire PT help you can’t afford?
These days a big part of the problem is an inability to focus. I start a video but pause it to throw a load of laundry in the washer. I come back to the video, but decide I really should be writing. The words won’t flow so I decide to schedule blog posts instead. A few hours later I come back to the story but the words still aren’t there. Is it the story itself? Is it me as a writer? Is my brain simply turning to mush?
I honestly believe it’s because there is too much noise. Not literally, although there’s a lot of that too. I think collectively our brains are on overdrive with too much information to process every day. In the past, this feeling would have been my cue to get up from the keyboard and take the dogs for a run, or unplug from social media for a few days and immerse myself in my characters’ universe. But the problem is this time, I don’t want to do those things either. I can’t settle. I can’t focus.
I said to my husband this morning that we were in limbo, and that’s true. That’s what this feels like, this everlasting holding of one’s breath. Ten years ago, I was a much happier person. Uninformed, living in my own little bubble of privilege, but happier. I need to stay informed so I can take action on the things I can do something about–but there are a lot of things going on in the world right now that I have no control over–and perhaps I need to take a break from updates on those things. I strongly suspect one day we’ll learn that doomscrolling also provides some weird sort of feedback, a negative version of the dopamine hits you get when someone likes or comments on your posts.
So if you’re having trouble focusing on whatever is important to you right now: your NaNo project, your WIP, your book launch, a family issue, some work-related thing, something you’ve committed to but feel is getting away from you, take a little advice here. Unless it relates to whatever it is you need to get done, turn off the news. Stop checking out social media. Oh, you’re an author with a big launch coming up and you MUST make your presence known/felt? Schedule what you can in advance and go back to what’s really important. There are far bigger and scarier things threatening to end the world than lack of your social media presence.
Ruthlessly purge your email lists. If you’re not opening it, you’re just deadweight on someone’s list. Clean out your inbox. Those emails you’ve been saving to read at some future date? If they’re more than 6 months old and didn’t come from friends or family, purge it. Not using Discord, or Snapchat, or Twitter or Tumblr? Delete the apps from your phone. Trust me, you’ll feel so much relief from taking these steps.
Pick three sites to maintain a presence on. For me, it’s currently Facebook, Twitter, and Instagram. I have some real issues with Facebook’s policies and information mining, and I suspect it’s worse than we know, but for authors, a Facebook presence is considered necessary. I crosspost to as many things as possible to save time. For the time being, I intend to stay off SM as much as possible, using something like Hootsuite to manage my posts. I know, I know, interacting on these sites is The Key to building your audience organically and growing your brand (yikes, I typed that as “your bland” initially–Freudian much?) but so is writing your next bloody story!! For me, the only way to deal with the “squirrel brain” I have right now is to dam up the information overflow pipe and let that crap stream on without me.
I hate scheduling stuff because my life is so rigidly scheduled all the time, but using a daily planner helps me find blocks of time I didn’t know I had, while at the same time keeps me from spinning my wheels too long in one space without traction. If I block off 30-40 minutes for a task–like watching a craft/marketing video or working on a book trailer, etc–and that time runs out, I can decide if I will use the next block of time to complete it or move on. Sometimes the answer is MOVE ON. Just like cleaning your house, writing a book, or climbing a mountain–depending on the size of the project– some things are meant to be tackled a piece at a time. A piece plus a piece plus a piece becomes a whole.
The world is a scary place. Always has been for many, but these days we all have more information about just how scary it is and how directly that frightening thing can impact us. We need to learn how to utilize that information without letting it freeze us into inactivity. Time to calm that limbic system down again. Take a deep breath and put your phone down.